My Role & Scope
As a Lead Designer at PIF Holdings, I spent over 2 years leading fast-paced web and brand projects for clients across finance, tech, and corporate services.
I owned projects end to end—from branding to full website builds, often under tight timelines and with multiple projects running in parallel.
This experience sharpened my visual craft, speed, and ability to deliver polished, scalable work independently.
Focus areas
Brand identity & visual systems
Corporate & product websites (strategy → launch)
Marketing pages & conversion-focused layouts
Rapid solo execution under tight deadlines
Selected Work
Live
Corporate Website Redesign
Led a full redesign of PXP’s corporate website, delivering a scalable structure, refined visual identity, and modular components within a 6-week timeline.
I owned strategy, IA, design system, and page templates—shipping a polished site optimized for clarity, credibility, and growth.
Role
Lead Product Designer (Brand · Web · System)
Team
1 Product Manager
2 Engineers
2 Designers
Marketing Manager
Timeline
Nov 2024 - Jan 2025
Tools
Figma, Relume, Slack, and etc.
Live
Corporate Website Redesign
Designed a clean, trust-driven brand and website for an AI-powered security product.
Focused on simplifying complex concepts through clear hierarchy, restrained visuals, and enterprise-ready polish.
Role
Lead Product Designer (Brand · Web · System)
Team
1 Product Manager
2 Engineers
2 Designers
Timeline
June 2025 - July 2025
Tools
Figma, Relume, Slack, and etc.
Why This Experience Matters
• Built speed and decision-making through rapid, end-to-end ownership
• Strengthened visual systems thinking across branding and web
• Learned to ship polished work independently under real constraints
This experience shaped how I approach product design today—balancing clarity, craft, and momentum.